Our task was to invite the right potential students and their families to Western Sydney Uni’s Open Day, exceeding all previous visitation and registration results, with less budget.
We discovered that the potential who lived in Sydney’s Greater West were fiercely postcode proud and that by evoking this pride we could unlock engagement.
Leveraging iconic Greater Western Sydney media, we established WSU as the heart of the community by celebrating the successes of the Western Sydney Alumni.
We then leveraged our technology and data stack to connect at a postcode and interest level to pull families towards our event.
Results exceeded anything that ran before by a significant margin.